5 WooCommerce Marketing Hacks to Increase Revenue

As a WooCommerce store owner, you have to wear a lot of hats. You have to be the administrator, taking care of your website, managing it as the product owner, updating product details, taking care of orders, as a marketer- driving traffic to your website, increasing sales, implementing upsells, along with everything else that you have to do, and all of this can be a little overwhelming! It can get difficult to control every aspect of your business and make money while doing all the things that you have to do.

But you’re not alone. There are several others like you out there. And not everyone can afford to invest a huge amount of time into doing everything. Hence, the solution is some good old marketing hacks for WooCommerce stores!

There are well researched, reliable marketing techniques to help you increase sales and revenue for your shop. And, I’ve collected the best instant marketing hacks to maximize the profits on your WooCommerce stores. Take a look below!

1: Set Multiple Prices Per Product

This one is an easy and straightforward technique.

It’s not easy for store owners to give personal attention to each and every customer but it’s easy to make them feel special. How is that? Through personalized pricing. By setting custom prices for customers or by creating pricing tiers for members you can make sure they feel valued and increase their chances of making a purchase.

Special pricing also impacts store loyalty. You’ll see customers coming back to your store because of exclusive prices.

WooCommerce Plugin to Use:

WISDM Customer Specific Pricing

2: Organize Flash Sales with a Countdown Timer

Sales are good. Always good. But having a smart strategy is even better. When it comes to driving people to make a purchase – a tactic that always works is Urgency!

Giving people a limited time to make a decision gets them to act fast. They don’t procrastinate and take action quickly.

One day sale offers that last only a few hours, deals that are announced at the nth hour, work wonders. Couple that with a countdown timer that’s always reminding people of how little time there is left to make a purchase – and you’ve got a winning strategy.

WooCommerce Plugin to Use:

WooCommerce Coupons Countdown

3: Set Up Bulk Discounts

Discounts are always welcome, but rolling them out often means eating into your profits. There’s a way to beat this. Offer conditional discounts. For example, on bulk purchases. Coax a customer into ordering a larger quantity of products to avail discount.

So, such conditions could be, if they:-

  • purchase a large quantity of a single product
  • reach a certain cart value
  • choose to purchase a bundle instead of a single product

These strategies could attract regular customers as well as wholesale buyers.

WooCommerce Plugins to Use:

WISDM Customer Specific Pricing and WISDM Custom Product Boxes

4: Schedule Product Availability

If there’s a factor other than urgency that affects conversion – it’s scarcity. Telling people there’s limited stock in-store or a few products left, pushes them to make a purchase. Think about it. If you see a sign that says “this product is available only for 24 hours” – you’d be interested in knowing more about it. It makes the product special or gives you the feeling that it’s in demand.

Scheduling helps you manage stock, gives you time to test out new products in the market and increases product demand.

WooCommerce Plugin to Use:

WISDM Scheduler for WooCommerce

5: Automate “Back In Stock” Notifications

There are times when your product is out of stock or not available, but then still in demand. That’s when potential buyers search for a product, find it on your store, but aren’t able to buy it owing to it being unavailable for purchase.

The best thing to do is have an option using which customers can get a notification when the product becomes available. You get to capture leads in a product waitlist and send buyers a stock alert notification once the product is back in stock.

This is an easy way to not miss out on potential buyers and sales.

WooCommerce Plugin to Use:

WISDM Scheduler for WooCommerce

Insider Tip: Get all the 5 plugins at a steal-deal with the Sales Booster Pack from WISDMLabs.

Extra Hacks – Bundles, Subscriptions, Inquiries, and Quotations

A lot of store owners don’t focus on recurring revenue. Whereas subscription options can be a great source of ensured month-on-month revenue. WISDM Custom Product Boxes help you sell product bundles or kits on a subscription basis with WooCommerce Subscriptions.

Presale inquiries, questions about the product or price quote requests are a good source of leads that could go unnoticed if they aren’t managed well. A plugin like WooCommerce Product Inquiry and Quotation System can make this task a whole lot simpler, help you negotiate, and convert visitors to buyers.

Work Smarter Not Harder

These marketing techniques have proven to be effective in helping WooCommerce product owners increase revenue. You can quickly grab customer attention, set trends, invoke loyalty and keep the revenue stream flowing in if you simply implement the right strategies.

Tactics such as custom bulk discounts, requests for quotation will add layers to your WooCommerce offering and increase appeal. So, get implementing and start working smart. There are of course many other ways of optimizing your store to increase its revenue, which can be looked at another time, however these are a good place to start initially.

What are the challenges you face when running your store? Do you think the above methods will help you grow your business? Let me know, and if you enjoyed this post, why not check out this article on Top 16 Stock Image Websites For Wordpress Admins!

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